Created: 2008-09-11 20:09:48

Now this is what should be called controversial market news. Electronics giant Philips reassessed market trends and decided to start their own product line of sex toys - delicate vibrators and dual intimate massagers.

The astonishing decision of the world-wide company is getting both negative and positive evaluations.

Is this a versatile and dynamic reaction to growing demand for adult novelty toys, by a market-focused and consumer-targeted modern company? Or vice versa - a direct proof of low company values and profit orientation at any cost?